Wheat Thins Showcases Perfect Consumer Engagement

When it comes to PR and this new world of social media, consumer engagement is key.

Consumers want to see companies as more than just a clothing store or food brand. They want to engage and interact with their favorite companies.

I found an awesome example of consumer engagement on Twitter last week. Let’s all give a big round of applause to Wheat Thins because they hit the nail on the head. Here’s why:

Catherine Lowe (previously Catherine Guidici), Sean Lowe’s wife from Season 17 of ABC’s The Bachelor, tagged Wheat Thins in a tweet to praise the company for its Must Have Wheat Thins commercials.

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Wheat Thins tweeted Catherine back about two hours later with these responses:

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This is how consumer engagement is done! Consumer engagement is simply about responding to consumers when they reach out to show them their loyalty or business is appreciated.

Yes, Wheat Things gave Catherine special treatment because she’s a reality TV star, but it shows that the company cares about its consumers and appreciates their loyalty.

I had a simple, yet valuable, consumer engagement experience with Charmin (yes, the toilet paper brand) after I tweeted about my love for the toilet paper.

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Within minutes, Charmin favorited my tweet.

Although you’re probably still trying to get over the fact that I actually tweeted about toilet paper, this is an important point.

Even after something as simple as a favorite, I felt like Charmin was listening and truly appreciated what I said about its product.

All companies should strive to make loyal consumers feel appreciated. Consumers value feeling noticed and heard in a world that is full of big businesses. And thankfully, social media makes these interactions easier than ever.

Something as simple as a favorite or response on Twitter will resonate with consumers. It is important for companies to take the time to engage with loyal consumers one-on-one in order to foster relationships.

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